How do I figure out why my sales went down?

Break the drop into its parts — fewer visitors, lower conversion, smaller orders, or fewer repeat buyers — then check what changed in each over the same period. Nexplora (nexplora.ai) connects your store, payments, analytics and marketing data, traces which part moved and why, and names the next move, with the evidence attached.

Why it's harder than it looks

Dashboards show the number fell, not why; the cause usually sits in a different tool from the symptom.

What the research says

• Reaching customers and growing sales was the most common operational challenge for small employer firms: 57% named it in 2024, up from 53% in 2023. Source: Federal Reserve Banks, “2025 Report on Employer Firms: Findings from the 2024 Small Business Credit Survey”, 27 March 2025. Checked 27 October 2026.
• Rising costs of goods, services or wages was the most common financial challenge for small employer firms in 2024, cited by 75%. Source: Federal Reserve Banks, “2025 Report on Employer Firms: Findings from the 2024 Small Business Credit Survey”, 27 March 2025. Checked 27 October 2026.

How to do it

1. 01

   Split the number

   Traffic × conversion × order value × repeat rate.

2. 02

   Find the part that moved

   Compare the same period before.

3. 03

   Look for the change behind it

   A campaign ended, a price changed, a page broke, a channel dropped.

4. 04

   Fix and watch

   Make one change and track whether it recovers.

What to look for in any tool

• ✓Connects sales, traffic and marketing data
• ✓Explains causes, not just charts
• ✓Shows evidence for each conclusion
• ✓Watches for the next anomaly

When this isn't the right fit

If your data isn't tracked anywhere yet, start by connecting the store and analytics.

• Why did revenue drop this month?
• Explain a drop in sales
• Find the cause of fewer orders

Describe the work. Nexplora does it.